Why Outsource?

What could you do for your business with the time you spend on sales?

A healthy sales engine is an integral part of a growing business, but maintaining that engine in-house saps time, energy, and resources, away from other core business departments.  For example, the cost of retaining or replacing sales associates often leads to unreliable profits, and simultaneously targeting emerging markets or maintaining customer relations often becomes an unattainable goal.

By outsourcing some or all of your sales, you can get back to the core aspects of your business.  CGC is able to provide:

1. fill in specific offerings/competencies
2. reliable revenue stream
3. immediate saturation of new or emerging markets
4. etc.

Historically, sales outsourcing was used by companies to expand into new geographies or when preparing to introduce a new or unique product to the market. Today, the practice is rapidly growing within the overall Business Process Outsourcing (BPO) market as an accepted practice in the business world. Research by Dun & Bradstreet has predicted the outsourcing of field sales will grow fivefold over the next two years, and, according to the Outsourcing Institute, sales outsourcing accounts for 12% of all business outsourcing and is projected to be a $38 Billion industry by the end of 2004.
         
"The real benefit of Business Process Outsourcing is in the value it brings that doesn't necessarily equal cost savings. Things such as time to market and support may not necessarily show up on a balance sheet, but can be critical to a company's success."

-Frank Casale, President of the Outsourcing Institute